How do we begin this topic? Let’s start by saying that we just love experiences. We love being out in the world, we love trying new things, and we love going on incredible adventures. So our start of this journey was not necessarily because of a dislike of something present, but because of an absence of something loved. We love experiences and want a platform where that can be incorporated in a dating app as well as just meeting people in general. With that being said, here are the top 5 reasons:
1. Shared Commonalities Should Be The Starting Point
Let’s say, for example, you absolutely love horseback riding. How do you meet someone else who loves horseback riding through current dating platforms? Well, you could put it in one of your profile pictures, you could mention it in your brief bio, or if you’re on a more ‘serious’ platform that’s more matchmaking-aligned, then maybe you’re matched with someone who has that listed as an interest, but that could be one out of dozens of interests. Why not just meet someone else while horseback riding? Or maybe for you it’s surfing, or Taylor Swift, or puppies, or playing putt-putt: leading with experiences allows people to find other people who like doing the same things and meet based on that shared commonality. It’s not a blind date: there is still chatting, viewing profiles, etc: it’s just that leading with the experience allows people to more easily meet people who have shared commonalities.
2. Experiences Help People Stand Out
Every other dating app is picture/profile-first… so how do you stand out on those platforms? Well, one option is to just have a great picture, maybe with a blurred background or Machu Pichu behind you or something cool like that. But aside from that, the only way to stand out is through a creative first message or pickup line, which.. can get interesting. Aside from that there is no way to stand out! Sure you can buy premium and “Super-Like” someone, but even if that works it just leads to another what-should-I-say-first scenario with no call to action. With Element, you can stand out creatively, financially, skillfully, etc- you could post an experience that’s a crazy dinner on a sandbar, or if you know how to fly, it could be a sunset flight through the skies, or if your buddy is an event coordinator at a band, it could be hanging out with Beyonce after the show. The possibilities are endless!
3. It Cuts Through The BS
“Umm.. how’s your day going?” <- That’s no way a conversation should go with two people who haven’t met each other, but it’s become the norm. The average dating app takes an average of 14 days to go from the start of a conversation to an actual date, but that’s also just for the ones that actually turn into dates. So many conversations go on and on forever and ever with out ever having a call to action or an end-goal in mind that can be talked about. It’s so hard to come up with good conversation with person you don’t know- which is why an experience-first dating app can help, by easily providing a call-to-action to talk about. No more BS; instead, focus on the experience.
4. Female Empowerment
Current cultural and societal norms today dictate that the male picks the date and experience. Check out what one girl said while we were beta testing: “Every guy on dating apps ask the same thing: either drinks if they want to hookup or dinner if they want something more serious. But I’m in my element when I’m playing putt-putt: it feels less like an interview and I’m more natural and fun, but no guy would ever ask me to do that.” Do you see the problem that still exists? Females need to be empowered to do things that they want to do, rather than simply letting males decide where to go. With our dating app, that girl we talked with can simply post about a putt-putt date, see who else is interested, and then be in her element through a fun experience.
5. Doing Things You Love Puts You In Your Element
This goes just along the same lines of what we said in the last paragraph. Most dates can feel like…. an interview. A coffee or dinner that goes through the same routine list of background questions on where you’re from, what hobbies you’re into, etc. How about a sporting event? How about an outdoor concert series? Or how about doing something you absolutely love doing? When you do things you love, you’re happier, you feel less pressure, and you’ll have a good time even if the date goes poorly- but it allows you to be your most natural self. With Element, just do experiences you love to do and meet other people who love to do them as well.
Well, those are our 5 reasons on why an experience-first dating app is needed. Are there any you would add? In general, it’s just a fundamental shift: from profiles to experiences. We believe real connection happens outside of our phone and want to meet people who share the same passions we do. Element is more than just a dating app, it’s an experience movement.
Follow us on social media to stay posted for our upcoming launch! Fall 2018 in Charleston SC 🙂