The dating app community has had a few years now of great growth, but no real change. They are all slight tweaks and variations to the same exact process: look at someone’s profile picture, chat, and then go on a date. But what if the process was reversed in a way? What if a platform led with the experience and then led to viewing the profile, chatting, and then going on the date? We’re not talking blind-dates here, we’re just talking about an experience-first platform. To show why an app like this is needed, here are the 4 main reasons profile-first dating apps are outdated and in need of a new, different solution:
1) Lots of swipes, few results
Less than 1% of swipes turn into matches, and 1% of those matches turn into dates. Those numbers should be shocking- it seems like it’d be just demoralizing to go through so many rejections and dead ends before leading to an actual result. A living example of this is a man who was featured in The Washington Post, who swiped right 203,000 times and went on 150 dates. That’s a success rate of 0.6%… Time will tell if an experience-focused dating app like ours would help solve this, but at the very least, it’s clear evidence of a problem in the space among profile-first dating apps.
2) They prioritize superficiality over commonality
Every dating app has their own unique aspect or differentiator, but they are all profile-first. Which is fine, but it can lead to some frustrating outcomes and, generically-speaking, just give users a half-a-second window for a person to be interested or not. Looks will always (obviously) play the most important role in a dating platform (that’s why our app isn’t blind dating), but why not lead with an experience where commonality can be shown first? If someone posts about an Amine conference coming up, you’d pretty quickly like or dislike that type of conference, or of someone posts something about a Taylor Swift concert and you’re her biggest fan, isn’t that a stronger initial bond to start things? By leading with an experience, you can quickly first determine if you share a similar interest before jumping into the profile + chatting.
3) For females, they’re overwhelmed with options and a lack of direction
Females swipe left 14% of the time, while males swipe right 56% of the time- and for good reason: females get overwhelmed with the same conversations, the same pickup lines, the same chats, etc so much so that a female-first messaging app was built and grew to a billion dollar company. But with Bumble as well, and any dating app, it’s still a guessing game on the male’s motives, on when or if the male will ask them out on a date, and if the female doesn’t get burnt out before then, given the fact that it’s an average of 14 days of chatting on a dating app before someone asks about a date. Without a call to action, it’s always a guessing game for females, and social/cultural norms dictate that males decide when and where they want to go for the date. However, with an experience-first app, females would be truly empowered to do experiences and dates that they actually love to do, narrowing their options and becoming more aligned with direction.
4) For males, there’s no way to stand out and creativity is stifled
Given the fact that the average male match rate is 0.6%, how can they stand out? Well it can be through a clever picture or profile, or through a unique pick-up line or first message, but even those options are limited. Current dating apps are outdated because they don’t allow any true form of creativity on them, especially in the brainstorming of the actual date. First date at a swanky cool restaurant? First date in a submarine? First date sunset paddleboarding to cool ruins on an island? Let’s get the creative juices flowing! It’s time for a platform that’s new and different.
Well, raise your and if you think that current dating apps are a bit outdated? They’ve been doing the same thing for half a decade with no major changes. We’re a movement set to change that- a movement based on experiences, empowering people to meet other people through doing things that they love. Sign up to our waitlist or follow us on social media and get in your element this fall!